The platform is rolling out a fresh option that allows them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the service disclosed that it now features in excess of 1 thousand million content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a global rollout. This development comes amid a rise in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on a popular video site only show clips produced artificially. A significant portion of this material is deemed “AI slop”, a label for poor-quality, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that numerous viewers like content created using AI tools, ranging from AI artwork to educational videos, and we want to offer the community the ability to see more or less of that, based on their own likes,” said a spokesperson.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its network identified as made with AI. In total, over 100 mn pieces of content are added to the platform daily, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI-generated videos they see by using the content preference feature in the app and choosing the AI content topic. Additional categories that currently be modified under the setting cover current affairs, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige users to label lifelike artificially created content, and it forbids malicious AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the app will from now on add an AI-generated label to content created with its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This action is aimed to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2 million awareness program for specialists and organizations to create educational content about using AI responsibly. This project will assist non-profit groups specializing in teaching coding and technology.
Content Safety Approach
The platform has supported its safety measures, during discussion over intentions to lay off hundreds of content moderators in the UK. It is planning to reduce 439 jobs in its content moderation department in London, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most graphic content prior to it is viewed by humans. The company announced a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
